Détour

Social platforms built audiences but failed to build communities.

People want to meet through shared interests, while creators and organizers want to build real communities. Today, both sides are forced across fragmented tools that were never designed to work together.

Why building local communities is still broken

Organizers create awareness on social media, collect interest through comments and DMs, manage attendance elsewhere, and move members into separate messaging apps.

79%

of 18–35-year-olds want to attend more in-person events in 2026.

52%
of TikTok users aged 18–34 have posted at least one short video.
42%
rise in attendance at singles and dating events from 2022 to 2023.
Multiple tools are still required to promote, manage, and coordinate one local community.
UNDERLYING ISSUE

The community journey is fragmented across content, registration, chat, payments, and moderation.

Sources: Eventbrite, Speed Dating Events Report, 2024; Eventbrite, Social Study, 2026; Pew Research Center, 2024.

The future is not more followers. It is more participation.

FRAGMENTED STATUS QUO

Organizers still stitch together social media, DMs, forms, event tools, and messaging apps.

COMMUNITY CREATION ERA

Modern social experiences turn content into real-world participation. Détour gives creators and organizers one place to build recurring local communities.

79%

want to attend more in-person events in 2026.

52%

of TikTok users aged 18–34 have posted short-form video.

42%

rise in singles and dating event attendance from 2022 to 2023.

Content creates attention. Communities turn attention into participation.

THE DÉTOUR APPROACH

Détour gives creators and organizers one place to build recurring local communities.

Sources: Eventbrite, Speed Dating Events Report, 2024; Eventbrite, Social Study, 2026; Pew Research Center, How U.S. Adults Use TikTok, 2024.

One platform for creating, discovering, and joining local communities.

The system is intentionally flexible: create content, discover nearby communities, and join recurring local groups.

01

Create & Share

Organizers publish short-form activity content and invite nearby people to participate.

02

Discover Nearby

People discover nearby activities, clubs, and communities through a continuous local feed.

03

Join & Continue

Members join the group, chat, meet in real life, and continue through the same recurring community.

Détour App UI

A large, proven market – ready for a new platform.

Détour connects two massive behaviours already monetized at scale: discovering people online and meeting them offline.

EVENTS INDUSTRY $1.34T
SOCIAL NETWORKING $180.5B
222 FUNDING $10.1M
THURSDAY IRL 180+ CITIES
DÉTOUR PLATFORM
10.1% CAGR
$180.5B Global social networking market, 2025.
$10.1M 222 Series A funding.
VALIDATION & MARKET PROOF
Events ($1.34T)
Social ($180.5B)
IRL Proof
2025 $1.34T EVENTS INDUSTRY GLOBAL MARKET
$180.5B
Global Social Networking 2025 Market Size
2030 $2.16T Projected Market (10.1% CAGR)
$10.1M
222 Series A Funding
180+ Cities
Thursday 1.5M+ Network
EVENTS INDUSTRY GLOBAL MARKET
2025 $1.34T
2030 $2.16T

10.1% CAGR expected (2025–2030).

Social Networking & Validation
Global Social Networking Market (2025)$180.5B
222 Series A Funding$10.1M
Thursday IRL Platform Footprint180+ Cities

Thursday’s IRL platform footprint with 1.5M+ people in its network.

INVESTOR TAKEAWAY

The market already exists across social media and events. Détour is the missing platform for user-built social clubs.

Sources: Mordor Intelligence, Social Networking Market, 2026; The Business Research Company, Events Industry Global Market Report, 2026; CB Insights, 222 Funding & Financials; Thursday Investor Materials.

The white space is between content and community infrastructure.

Social platforms own content and attention. Event tools manage transactions. Messaging apps manage conversations. Détour brings those fragmented layers together around recurring local communities.

CONTENT
IN-REAL LIFE (IRL)
SOLO
COMMUNITY
Swipe apps

Détour

content + community

STRATEGIC WEDGE

content-led discovery designed to create and grow recurring local communities.

CONFIDENTIAL INVESTOR MATERIALS

Access the full pitch deck

Explore Détour’s product model, market opportunity, growth strategy, monetization engines, and roadmap for local social clubs.

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